Once Upon A Rainbow….

Live Rainbowfully began with friendship and sisterhood.

Jaime Gleicher is the founder and designer of Live Rainbowfully. Jaime is practicing psychotherapist in NYC, a writer (memoir coming soon!), and Broadway investor (2022’s POTUS and 2023’s Tony-Winning revival of Parade). You also may remember Jaime from way back in 2003, when she conceived, produced and starred in MTV’s hit Rich Girls, making her a reality tv pioneer at age 17. Jaime is a proud graduate of Barnard College and got her masters in Social Work at NYU. Live Rainbowfully began 4 years ago, and it was a happy accident thanks to her best friend, Isabella Brewster.

Jaime and Isabella met on the NYC social circuit 20 years ago and their friendship grew with them into adulthood. Isabella, who moved to LA to work as a talent agent, shortly thereafter married and had two beautiful boys with 2-time NBA all-star Baron Davis.  Isabella started tie dying sweatsuits and making swarovski crystal key chains and bracelets as gifts for friends and family and Bella’s apparel and jewelry became highly coveted in LA. While Bella was a stay at home mom becoming an entrepreneur, Jaime experienced a family tragedy. Feeling incredibly depressed, Jaime flew to her happy place: with Isabella and her beautiful boys.

Alarmed by Jaime’s sadness and low mood, Bella literally sat a reluctant Jaime down in her craft room, gave her a box of swarovski crystals and demanded that she bead.  The psychotherapist who had run out of coping skills had now found one, thanks to her best friend. Jaime, who has always been obsessed with Rainbows, found that her mood lifted instantly.   She literally discovered how to make her own rainbows after a personal storm. 

While Bella continued to make her creations in LA, Jaime went back to NYC with a thick stack of rainbow sparkle on her wrists and neck. Her friends and family immediately started asking to buy them.  Over the COVID 19 pandemic, Jaime used what had now become her greatest coping skill and expanded the Live Rainbowfully brand to include Masklettes, Pouchlettes, Baglettes, Ringlettes, Hair RainBOWS, Cliplettes, Bead Kits, Sunglasses, Rescues & Rainbows custom pet apparel and Live Rainbowfully Home: all bespoke and made to order.

Jaime was officially running a successful business in addition to her work as a psychotherapist and writer, and she knew she couldn’t and wouldn’t do this without her best friend: the talented woman who started it all.  Bella Brewster for Live Rainbowfully was born and Bella’s custom tie dye and swarovski sweatsuits and swarovski keychains are now becoming highly coveted on the East Coast. 

Live Rainbowfully and Live Rainbowfully x Bella Brewster have been seen on the following (or children of the following!):   

Jordana Brewster, Whitney Port, Nicky Hilton, Julianne Hough, Beanie Feldstein, Entrepreneur Lindsey Boyd (The Laundress, Rondel Jewelry), Mischa Barton, Bergdorf Goodman’s Linda Fargo, social media stars and influencers Mila and Emma Stauffer, Entrepreneur Katie Sturino (Megababe), Jamie Lynn Sigler, Lance Bass, Jill Kargman, celebrity stylist Sasha Charnin Morrison, Lea DeLaria, Broadway star Orfeh, director Susan Stroman, playwright Selina Fillinger and were worn nightly on the Broadway stage in Jagged Little Pill, on the wrists of Celia Rose Gooding, Kathryn Gallagher and Yeman Brown.

Live Rainbowfully first collaborated with luxury children’s brand Pink Chicken in 2020. The first, exclusive Masklette collection created to compliment Pink Chicken’s fall and winter 2020/2021 collection sold out near immediately and since then there have been numerous more sold-out collaborations.

Live Rainbowfully is carried in all seven Pink Chicken stores:

Madison Ave, NYC

Bleecker St, NYC

Amagansett, NY

Charleston, SC

Santa Monica, CA

Raleigh, NC

Bethesda, MD

Other Stockists:

Kitson, Los Angeles

Terez on Lex, NYC

Felice Dee Optical at Saks Fifth Avenue, NYC

Stoopher and Boots, NYC

Tutti, NY

Jaimie Geller Jewelry, Los Angeles

Blue and Cream, NYC

Pumpkin and Bean, NJ

Blue Jean Baby, NY

The majority of Live Rainbowfully is direct to customer, as Jaime loves to engage with her clientele and makes sure each piece is perfect for the buyer.

Jaime’s in person events and trunk shows have gained increased recognition and demand this past year. She is booking a very limited number of private jewelry-making parties for both adults and/or children into Spring / Summer 2024. Please email liverainbowfully@gmail.com for more information and/or to reserve a date.

From day one, Live Rainbowfully has been insistent on giving back to important causes.  Live Rainbowfully has donated percentages of sales to Animal Haven shelter (Jaime is a proud member of the Advisory Board), Feed our Heroes, The LifeWay Network, ACLU, Planned Parenthood, The Chain, The Trevor Project, Your Mom Cares, Ukranian children relief, FIDF and Magen David Olam.

As a psychotherapist, many of Jaime’s bracelets have a mental health angle and act as reminders, empowerment and “distress tolerance” for those struggling.   She has also now incorporated beading into her individual and group sessions with clients, passing on the incredible coping skill that Bella introduced her to years ago. 

 Living Rainbowfully means living with happiness, hope and a belief in the magic and truth that beauty and joy often come after the darkest and worst storms.  Living Rainbowfully also means living inclusively and living with the confidence of who you are.  Live Rainbowfully’s designs are meant to be gender neutral, and nothing gives her more joy than when boys, girls and gender fluid children wear rainBOWS in their hair, or when little girls rock the sports charms, dinosaurs and astronauts and the little boys wear unicorns and hearts.  Let’s crush gender stereotypes and just love what we love and who we love, okay!? 

 Love is Love. Rainbows will always appear.



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